How to Run Profitable Facebook & Google Ads for Service Businesses
Paid advertising is one of the fastest and most effective ways to generate leads and grow your service business. However, without a proper strategy, it’s easy to waste money on ads that don’t convert. In this guide, we’ll break down how to set up Facebook & Google Ads, structure your sales funnel, and track performance to ensure maximum return on investment (ROI). 1️⃣ Define Your Offer & Goal 🎯 Before running ads, you need to be clear on: ✅ What is your goal? Do you want more leads, calls, bookings, or direct sales?✅ What is your offer? A compelling reason for people to engage with your business. It should go beyond simply stating what you do.✅ Who is your ideal customer? Consider their location, demographics, interests, and buying behaviour.✅ What is your budget? Start small (£10-£20 per day) and scale based on results. 2️⃣ Build a Sales Funnel 🏗️ One of the biggest mistakes business owners make is sending ad traffic to their homepage. Instead, create a high-converting landing page that guides potential customers towards action. A successful landing page includes: 3️⃣ Facebook Ads Setup 📢 Facebook Ads work well for service businesses, especially for lead generation and retargeting. Here’s how to set up an effective campaign: Step 1: Business Manager & Pixel Setup Step 2: Campaign Structure Step 3: Audience Targeting Step 4: Ad Creatives & Copy ✅ Video ads – High engagement rates.✅ Carousel ads – Showcase multiple services.✅ Lead form ads – Allow users to submit details without leaving Facebook. 4️⃣ Google Ads Setup 🔍 Google Ads are perfect for high-intent searches, meaning people actively looking for your services. Step 1: Account & Tracking Setup Step 2: Campaign Types Step 3: Keyword Strategy Use Google Keyword Planner to find high-converting search terms. Step 4: Ad Copy & Landing Page Optimisation ✅ Headline: Clear & compelling (e.g., “Aberdeen’s Trusted Roof Cleaning Experts”).✅ Description: Highlight benefits & a strong CTA.✅ Extensions: Add site links, call buttons, and location info. 5️⃣ Tracking & Scaling 📊 How to Monitor Performance How to Optimise & Scale ✅ A/B test different ad creatives, headlines, and CTAs.✅ Pause underperforming ads and increase budget on high-converting ones.✅ Use remarketing to convert people who didn’t take action the first time.✅ Expand audiences using lookalike targeting and broader keywords. Summary 🚀 To run profitable Facebook & Google Ads for your service business: ✅ Define a clear offer & goal.✅ Build a high-converting landing page.✅ Set up Facebook Ads for lead generation & retargeting.✅ Use Google Search Ads to capture high-intent customers.✅ Track, optimise & scale based on data-driven results. 💡 Ads not working? Your offer, targeting, or funnel needs adjusting. Fix that, and you’ll start seeing results! How to Run Profitable Facebook & Google Ads for Service Businesses Paid advertising is one of the fastest and most effective ways to generate leads and grow your service business. However, without a proper strategy, it’s easy to waste money on ads that don’t convert. In this guide, we’ll break down how to set up Facebook & Google Ads, structure your sales funnel, and track performance to ensure maximum return on investment (ROI). 1️⃣ Define Your Offer & Goal 🎯 Before running ads, you need to be clear on: ✅ What is your goal? Do you want more leads, calls, bookings, or direct sales?✅ What is your offer? A compelling reason for people to engage with your business. It should go beyond simply stating what you do.✅ Who is your ideal customer? Consider their location, demographics, interests, and buying behaviour.✅ What is your budget? Start small (£10-£20 per day) and scale based on results. 2️⃣ Build a Sales Funnel 🏗️ One of the biggest mistakes business owners make is sending ad traffic to their homepage. Instead, create a high-converting landing page that guides potential customers towards action. A successful landing page includes: Clear value proposition – What problem do you solve? Strong call to action (CTA) – “Book Now,” “Get a Quote,” “Schedule a Call.” Lead capture form – Keep it simple (Name, Email, Phone Number). Social proof – Testimonials, case studies, or results to build trust. 3️⃣ Facebook Ads Setup 📢 Facebook Ads work well for service businesses, especially for lead generation and retargeting. Here’s how to set up an effective campaign: Step 1: Business Manager & Pixel Setup Create a Meta Business Manager account. Install the Facebook Pixel on your website to track conversions. Enable Conversion API for better tracking and data accuracy. Step 2: Campaign Structure Campaign Level: Choose Lead Generation, Conversions, or Traffic. Ad Set Level: Define your target audience and budget. Ad Level: Create high-quality visuals and persuasive ad copy. Step 3: Audience Targeting Cold Audience: Interests, behaviours, and demographics relevant to your service. Warm Audience: People who have visited your website, engaged with your social media, or interacted with previous ads. Retargeting: Follow up with users who showed interest but didn’t convert. Step 4: Ad Creatives & Copy ✅ Video ads – High engagement rates.✅ Carousel ads – Showcase multiple services.✅ Lead form ads – Allow users to submit details without leaving Facebook. 4️⃣ Google Ads Setup 🔍 Google Ads are perfect for high-intent searches, meaning people actively looking for your services. Step 1: Account & Tracking Setup Create a Google Ads account. Set up Google Analytics 4 and Google Tag Manager. Install Conversion Tracking to measure leads and sales. Step 2: Campaign Types Search Ads – Best for targeting high-intent customers searching for your service. Display Ads – Used for brand awareness and remarketing. YouTube Ads – Great for video marketing campaigns. Performance Max – AI-driven ads across multiple Google platforms. Step 3: Keyword Strategy Use Google Keyword Planner to find high-converting search terms. Good keyword: “Plumber in Aberdeen” (high intent). Bad keyword: “How to fix a tap” (low intent, DIY-focused). Step 4: Ad Copy & Landing Page Optimisation ✅ Headline: Clear & compelling (e.g., “Aberdeen’s Trusted Roof Cleaning Experts”).✅ Description: Highlight benefits & a strong CTA.✅ Extensions: Add site links, call
How to Build a Business That Attracts Leads & Converts Customers
How to Build a Business That Attracts Leads & Converts Customers Starting a business is exciting, but without the right foundation, it’s easy to struggle with generating leads and converting them into paying customers. If you want a business that thrives, you need a system that brings in leads, nurtures them, and turns them into loyal clients. Here’s how to do it: 1. Establish a Strong Brand Identity Your brand is more than just a logo—it’s how customers perceive you. A professional logo, consistent branding, and a compelling message make a huge difference in building trust and attracting the right audience. 2. Build an SEO-Optimised Website Your website should be more than just an online brochure. A high-converting website is: ✅ Optimised for search engines (SEO) so people can find you easily.✅ Designed for conversions, with clear call-to-actions and a user-friendly layout.✅ Mobile-responsive, so it works perfectly on all devices. 3. Set Up a Sales Funnel to Capture Leads Most visitors won’t buy right away. That’s why you need a sales funnel that guides them through the decision-making process: ✔ Lead magnets (free guides, audits, or offers) to capture contact details.✔ Automated email follow-ups to nurture leads until they’re ready to buy.✔ A compelling offer that turns visitors into paying customers. 4. Implement a CRM & Automation System A CRM (Customer Relationship Management) system helps you manage leads efficiently, track conversations, and automate follow-ups, ensuring no potential customer slips through the cracks. Features include: Automated text/email replies to inquiries. Follow-up sequences to keep prospects engaged. Pipeline tracking to monitor sales progress. 5. Leverage Social Media & Google My Business Having a presence where your customers hang out is crucial. Social media planning and Google My Business (GMB) optimisation ensure your business gets found and builds credibility. 6. Generate Consistent Leads with Paid & Organic Strategies To keep your pipeline full, use a mix of: 🔥 Paid ads (Facebook, Google, Instagram) to drive immediate traffic.🔎 SEO & content marketing for long-term organic visibility.📩 Cold outreach (email & DMs) to target potential clients directly. 7. Track, Optimise, & Scale Once your business is generating leads and sales, the key is to optimise and scale. Use data from your CRM and website analytics to refine your strategies and increase conversions over time. Final Thoughts Building a successful business isn’t just about launching—it’s about setting up systems that attract, nurture, and convert customers consistently. If you need help with web design, lead generation, CRM setup, or building a scalable business system, let’s talk. Book a free strategy call today!
Why Your Google My Business (GMB) Ranking Matters – And How to Get More Customers in 2025
Why Your Google My Business (GMB) Ranking Matters – And How to Get More Customers in 2025 If you’re running a local business, your Google My Business (GMB) ranking could be the difference between a flood of new customers or being completely ignored. In 2025, with competition at an all-time high, businesses that rank at the top of Google Maps and local search results are winning – while those stuck on page two or three might as well not exist. If you’re not actively working on your GMB ranking, you’re leaving money on the table. Here’s why it’s so important and how you can improve your ranking to attract more customers. Why Your GMB Ranking is Critical for Your Business When people search for services like “plumber near me”, “best barber in Aberdeen”, or “roofing services”, Google shows them a local map pack – the top three businesses in their area. Here’s why ranking in that top 3 is a game-changer: ✅ 90% of people click on a business in the local map pack – If you’re not there, you’re missing out.✅ Higher rankings = more calls, messages, and bookings – People trust Google’s top recommendations.✅ Free traffic – Unlike paid ads, once you rank high, you get consistent leads without spending a penny.✅ Beats traditional SEO for local searches – Many local customers skip websites and go straight to the map results. If your business isn’t ranking in the top 3, your competitors are stealing your customers. How to Improve Your GMB Ranking & Dominate Local Search 1. Fully Optimise Your GMB Profile Google rewards businesses that fully complete their profile. Here’s what you need to do: ✅ Accurate Business Name & Categories – Make sure your name and categories match what customers search for.✅ Detailed Business Description – Use relevant keywords naturally (e.g., “We provide high-quality pressure washing services in Aberdeen”).✅ Add Services & Products – Listing your services helps Google understand what you offer.✅ Post Regular Updates – Posting photos, offers, and updates tells Google your business is active. 2. Get More 5-Star Reviews (And Respond to Every One!) Google prioritises businesses with good reviews, so the more authentic 5-star reviews you get, the higher you’ll rank. 🚀 How to get more reviews: Ask every satisfied customer to leave a review. Send a direct review link via text or email after service. Offer an incentive (if allowed in your industry) – e.g., a small discount for leaving feedback. Respond to every review – Positive or negative, engagement shows Google you’re active. 🔹 Pro Tip: Keywords in reviews help rankings! If a customer says, “Best window cleaning service in Aberdeen,” it helps boost your ranking for that search. 3. Build Local Citations & Consistency Google checks if your business information (Name, Address, Phone Number – NAP) is consistent across the web. 🔹 To improve rankings: Make sure your NAP is identical on Google My Business, Facebook, Yelp, Bing, and directories like Yell and Trustpilot. Submit your business to local directories and industry-specific sites. Remove duplicates and incorrect listings, as inconsistencies hurt rankings. 4. Get More Clicks & Engagement (Google Tracks This!) Google rewards listings that get clicks, calls, and interactions. ✅ Encourage customers to visit your profile by sharing your GMB link.✅ Post engaging updates (before & after photos, special offers, seasonal deals).✅ Use Google Messages – Activate this feature so potential customers can message you directly.✅ Keep your opening hours updated – Outdated info lowers trust and rankings. 5. Improve Your Website & Local SEO Your website still plays a role in GMB rankings. To boost it:🔹 Make sure your website is fast, mobile-friendly, and SEO-optimised.🔹 Add local keywords like “best plumber in Aberdeen” to your content.🔹 Include your address and phone number on every page.🔹 Create location-based blog posts (e.g., “Top 5 Pressure Washing Companies in Aberdeen”). Final Thoughts: Ranking on GMB = More Customers, Less Effort If you’re not in the top 3 of Google My Business, your competitors are getting leads that could be yours. By optimising your GMB profile, getting more reviews, and improving local SEO, you can rank higher, attract more customers, and grow your business without spending more on ads. 🚀 Need Help Boosting Your GMB Rankings? At Aberdeen Media Marketing, we specialise in getting local businesses into the top 3 of Google My Business, bringing them more leads, calls, and revenue. 💬 Book a Free 30-Minute Growth Call Today + Get a Free Business Audit to see your Results and let’s get your business ranking where it belongs – at the top! 📅 Click here to book now!
The #1 Mistake Local Businesses Make That Costs Them Thousands in Leads
The #1 Mistake Local Businesses Make That Costs Them Thousands in Leads If you run a local business and aren’t seeing the leads you expected, you’re not alone. Many business owners spend money on ads, build websites, and post on social media, yet still struggle to generate consistent leads. So, what’s the biggest mistake holding them back? 🚨 Failing to Capture & Follow Up With Leads Properly. 🚨 Most businesses focus on getting traffic but completely ignore what happens next. Whether visitors land on your website, click your ad, or message your business, what happens after that determines whether they convert or disappear forever. In this post, we’ll break down exactly why this mistake is costing you thousands – and how to fix it. Why Local Businesses Lose Leads (And Money) Imagine this: A potential customer searches for “roof cleaning in Aberdeen”, clicks on your website, and sees your services. They’re interested, but they’re busy. They leave without booking. What happens next? For most businesses, nothing happens. They rely on the customer remembering to come back. But the truth is, most people forget and move on to a competitor who follows up properly. Here’s where most businesses go wrong: ❌ No lead capture system – Customers visit but don’t leave their contact details.❌ Slow response times – They message but don’t get a reply for hours (or days).❌ No automated follow-ups – If they don’t book right away, they’re forgotten.❌ Weak call-to-action (CTA) – The website doesn’t guide them to take action. Each of these issues silently kills your sales potential. How to Fix It & Get More Leads Without Spending More on Ads 1. Capture Leads Immediately Most website visitors won’t buy on their first visit. That’s why you need a lead capture system that collects their details and keeps them engaged. ✅ Add a lead form – Offer a free quote, consultation, or special deal in exchange for their email or phone number.✅ Use a chatbot or live chat – Many people prefer messaging over calling.✅ Exit pop-ups – If they’re about to leave, remind them to claim an offer before they go. 👉 Example: A pressure washing business could offer “Get a Free Quote in 30 Seconds – Just Enter Your Details Below!” 2. Follow Up Fast – Within 5 Minutes Speed matters. A study by Harvard Business Review found that businesses who respond within 5 minutes are 21x more likely to convert leads than those who wait even an hour. ✅ Use automated responses – If a lead submits a form, send an instant confirmation and let them know when they’ll hear from you.✅ Text message follow-ups – Emails can go unread, but texts have a 98% open rate.✅ Call new leads ASAP – Even a quick message saying, “Hey [Name], thanks for requesting a quote! Let’s book a time to chat,” makes a difference. 3. Use a CRM to Manage & Convert Leads A Customer Relationship Management (CRM) system ensures you never lose track of a potential customer. Instead of relying on sticky notes or scrolling through emails, you can: ✅ Track every lead – Know where they came from, what they’re interested in, and when to follow up.✅ Automate reminders & follow-ups – Never forget to check in with a potential customer.✅ Close more deals – Stay organised and convert more leads into paying customers. At Aberdeen Media Marketing, we help businesses set up high-converting CRM systems that automate lead capture, follow-ups, and bookings – so you can focus on running your business while your leads turn into customers on autopilot. Final Thoughts: Are You Wasting Leads? If you’re getting website visitors, ad clicks, or social media engagement but not converting them into customers, you’re losing money daily. By simply capturing leads, responding faster, and using a CRM, you can massively increase your sales – without increasing your ad spend. 🚀 Want to Fix This Today? At Aberdeen Media Marketing, we specialise in lead generation, CRM setup, and sales automation for local businesses. 💬 Book a Free 30-Minute Growth Call to see how we can help you generate more leads, close more deals, and scale your business faster in 2025. 📅 Click here to book your free call now!
Why Your Business Needs a CRM in 2025 – And How It Can Skyrocket Your Growth
Why Your Business Needs a CRM in 2025 – And How It Can Skyrocket Your Growth If you’re still managing leads in a spreadsheet or relying on memory to follow up with potential customers, you’re leaving money on the table. Here’s why a CRM is no longer optional – it’s a necessity for businesses that want to scale. Running a business in 2025 without a Customer Relationship Management (CRM) system is like trying to juggle blindfolded. With customer expectations higher than ever and competition growing, businesses that don’t optimise their sales and marketing processes will fall behind. 1. A CRM Automates & Streamlines Your Sales Process Every lead counts, but without a proper system, they slip through the cracks. A CRM automates follow-ups, tracks customer interactions, and ensures you’re always engaging prospects at the right time. Whether you run a service-based business or an e-commerce store, speed and consistency in responding to leads can be the difference between a sale and a lost opportunity. 2. Increased Revenue Through Better Customer Engagement Customers don’t buy from businesses they forget – they buy from businesses that stay top of mind. A CRM helps you nurture leads, send targeted offers, and personalise communications based on past interactions. The result? Higher conversion rates, repeat business, and increased customer lifetime value. 3. Data-Driven Decision Making A CRM gives you real-time insights into your business performance. Instead of guessing what’s working, you’ll have clear reports showing:✅ Where leads are coming from✅ What marketing strategies are driving sales✅ How long it takes to convert a prospect into a customer With this data, you can optimise your marketing efforts, focus on high-converting strategies, and scale faster with proven methods. 4. Saves Time & Reduces Admin Work Time is your most valuable asset. Without a CRM, your team spends hours manually inputting data, chasing leads, and managing contacts. A CRM automates these tasks, allowing you to focus on what truly matters – growing your business and serving customers. 5. Builds a More Professional & Scalable Business Businesses that rely on sticky notes and scattered emails will struggle to scale. A CRM provides a centralised, structured system that ensures every customer interaction is logged and every lead is nurtured properly. This not only improves efficiency but also makes your business look more professional and trustworthy to potential clients. Ready to Implement a CRM That Works for You? At Aberdeen Media Marketing, we help businesses like yours set up powerful CRM systems that generate leads, automate follow-ups, and increase sales. If you’re serious about growth in 2025, it’s time to ditch outdated systems and embrace a CRM that works for you. 🚀 Book a Free 30-Minute Strategy Call Today and let’s build a system that scales your business.